In Current Creative
is a senior marketing consultancy providing fractional CMO services to organizations that need executive-level marketing leadership without hiring a full-time Chief Marketing Officer.
What is a Fractional CMO?
CMO-level leadership without the full-time hire.
The title may sound formal and expensive, but a Fractional CMO is simply a senior marketing leader who works with your organization on a flexible, part-time basis.
Many organizations reach a stage where marketing has become too complex for the executive team to manage alone, yet they are not ready to fund a full-time Chief Marketing Officer. A Fractional CMO fills that gap, bringing executive-level strategy, leadership, and accountability at a level that fits the organization's needs.
At In Current Creative, that leader is Natasha Bhogal. We keep a small portfolio of clients so every engagement gets direct, senior attention, translating business goals into clear priorities, stronger systems, and accountable execution, backed by a trusted team who handle the day-to-day.
Meet the Founder
Natasha Bhogal
Founder & Fractional CMO
I work directly with executive leaders and marketing teams to translate business priorities into focused strategy — clarifying direction, aligning partners, strengthening the systems behind the work, and keeping execution connected to measurable goals. My belief is simple: capable marketing teams don't need to be replaced. They need the right leadership, structure, and support to perform at their best.
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With nearly a decade of experience in B2B marketing, I founded In Current Creative in 2024 after seeing the same challenge across growing organizations. Before launching ICC, I partnered with agencies and larger organizations as a freelance strategist and marketing operator — from CRMs, paid media, and social strategy to content, websites, copy, and lead-generation infrastructure.
That experience showed me how easily marketing becomes fragmented. Teams may be producing campaigns, managing channels, and adopting new tools, but activity alone does not create alignment. As AI makes it easier to create more and automate faster, the need for clear leadership and sound judgment becomes even more important.
Today, I work directly with executive leaders and marketing teams to translate business priorities into focused strategy — clarifying direction, aligning partners, strengthening the systems behind the work, and keeping execution connected to measurable goals. My belief is simple: capable marketing teams don't need to be replaced. They need the right leadership, structure, and support to perform at their best.
The In Current Creative Team
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Carmela Lerma
Consulting Marketing Manager
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Bonnie Hammond
Consulting Graphic & Web Designer
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Veronica Ybuan
Consulting Content Manager
Most Fractional CMOs stop at strategy.
We bridge both sides of the work.
Many Fractional CMOs assess the business, build a plan, and leave the internal team to determine how to carry it out. In Current Creative develops the strategy, leads implementation, and helps your team build the skills and systems needed to execute effectively. Fractional does not mean less experienced or less committed. It means your organization gains the level of marketing leadership it needs, for the time and scope it needs.
Strategy
We translate business goals into focused marketing priorities, clear investments, and a practical path forward.
Leadership
We guide your internal team, agencies, and consultants while creating accountability across the department.
Implementation
We help put the strategy into motion, strengthen the systems behind it, and teach your team how to execute more effectively.