Your marketing team is working. Your strategy isn’t.

Fractional CMO leadership for agencies, B2B companies, and mission-driven organizations seeking a stronger connection between business strategy and marketing execution—without hiring a full-time CMO.

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THE GAP BETWEEN LEADERSHIP AND EXECUTION

Your executive team sets the direction. Your marketing team does the work. But who is connecting the two?

 

The work is getting done —

You may already have a capable internal team, a trusted agency, several contractors, and more marketing tools than anyone wants to admit. But somewhere between the goals set at the executive level and the work your team carries out, the strategy begins to lose its shape. Priorities shift, and channels start to operate independently.

— but the strategy is drifting.

This is a gap in senior marketing leadership. As your Fractional CMO, In Current Creative sits between executive leadership and the people doing the work — translating business priorities into a clear marketing direction, leading the team around it, and keeping execution connected to measurable business goals.

YOUR FRACTIONAL MARKETING LEADER


I bridge the gap between executive vision and marketing execution

With nearly a decade of experience in B2B marketing, I founded In Current Creative to help growing organizations connect executive goals to marketing execution. After years working across strategy, systems, and channels — from paid media to content, websites, and lead generation — I saw how easily marketing teams become busy without moving in one clear direction. As AI accelerates the pace of work, that gap only becomes more important to solve.

Today, I partner with executive leaders and internal teams to clarify strategy, align the people doing the work, and build the structure marketing needs to perform at its best.

Meet the in current creative Team

Three ways to bring senior marketing
leadership into your organization

 
Fully Embedded

Engaged

A Fractional CMO fully embedded in your team — setting strategy and leading execution, including bringing in ICC's own team when the work calls for it. Best for teams that need hands-on leadership and implementation, not just direction.

Commitment15–20 hrs/wk
Minimum6 months
Strategic Advisor

Advisor

A Fractional CMO leading your team as a strategic advisor — setting strategy and keeping everyone aligned without touching day-to-day execution. Best for teams already staffed but in need of sharper leadership at the top.

Commitment5–10 hrs/wk
Minimum3 months
Project-Based

Intensive

A custom, project-based engagement for a single specialty need — whether hands-on implementation like AI adoption and marketing automation, or channel-specific training for your team across Meta Ads, paid search, and email.

StructureCustom scope
FocusOne priority
Explore Fractional CMO Services

  • "...with growth exceeding over 200%."

    One of the most multi-talented professionals I've ever met, Natasha has helped to totally transform our marketing and advocacy strategy to meet the demands of a more competitive, sophisticated, and fractured educational landscape. She brings to each engagement unequaled dedication and expertise, as well as that rare capacity to truly listen and learn. Because of her insights and ability to execute, we've witnessed exponential growth in our external marketing channels and in our community outreach efforts, with growth exceeding over 200%. And, on top of all, she's a total pleasure to work with.

    – Jass Stewart, Chief of Impact and Innovation at Alliance College-Ready Public Schools

  • "She's helped us elevate our work to new heights..."

    “Natasha and the In Current Creative team have been an invaluable partner to Alliance College-Ready Public Schools for nearly three years now. Her professionalism and consistency have made her one of the most reliable collaborators we work with. She brings the same level of care and follow-through to every project that gets thrown her way.

    Natasha has played a key role in our enrollment marketing efforts, helping our network reach and connect with new families across our schools. She led the redesign and launch of 25 unique school websites, giving our network a modernized, cohesive look and feel that better reflects who we are. She also spearheaded the redesign of our internal Intranet, making it easier for our staff to find and access the resources they need to do their jobs well.

    Beyond the deliverables, Natasha consistently goes above and beyond. She anticipates needs, solves problems proactively, and treats our work as if it were her own. She has absorbed our vision and mission and made it her own. We're grateful for her partnership and highly recommend her and In Current Creative to any organization looking for a thoughtful, dependable creative partner.”

    – Chris Reynoso-Soto, VP of Innovation and Impact at Alliance College-Ready Public Schools

  • "And she does it all!"

    Working with Natasha over the last 2 years has been like a weight lifted off the company's shoulders. From insights into what's going on in the marketing industry to tools for applying strategies to our business model, having her be part of the team has been extremely beneficial.

    And she does it all! When we started working together, the company was still considered a start-up. Some of her services for us included copywriting, email communications, social media support, trend analysis, website aesthetics, and so much more - we're very appreciative of her work. She has a special talent for embodying the company's voice and anticipating what we'll need before we have the chance to ask. 10/10 recommend!

    – Janiece Jenkins, Former Chief Operating Officer, Latrina Walden Exam Solutions

  • "She has an incredible ability to capture our brand voice..."

    Working with Natasha over the past eight months has been a pleasure. She is professional, organized, and brings a strategic approach to everything she does. Natasha leads with well-structured systems and processes, executes thoroughly, and provides valuable KPIs that help drive results.

    Her dedication to our brand has been evident in the way she collaborates with our team, adapts when needed, and consistently delivers high-quality work. I’ve leaned on her expertise for creative strategy, both for our business and our clients, as her experience spans multiple industries. She has an incredible ability to capture our brand voice, crafting SEO-rich copy that remains engaging and actually sounds like me!

    I am truly grateful for Natasha. Her expertise, professionalism, and creativity have been invaluable, and I highly recommend her to any business looking for a senior marketing leader!

    – Eloise Stewart, Owner & Consultant of Eloise Design Co.

  • "I would give a million stars if I could!"

    Natasha took the time to get to know me, my business, and my specific goals for growth (which were vague and vast). She educated me on all the different channels we can use and their pros/cons. We started from the ground up, new website, new logo, new copy, new me. She recommended an initial plan where we strategically only focus on the channels that would drive the most impact for my business. I LOVE that! For someone who can see value investing in multiple channels, it is imperative to have a professional guide you to the biggest and fastest ROI first, and then gradually add on more channels as the business grows. Not only is she a genius with marketing strategy, but also has an impeccable eye for design and attention to detail. I trust Natasha unequivocally and am grateful to have her in my corner.

    – Rubal Asar, Owner of Events by Rubal

  • "Her professionalism is unmatched..."

    Working with Natasha from In Current Creative has been an absolute pleasure. Her professionalism is unmatched, and her dedication to delivering high-quality work is evident in every project she undertakes. Natasha is not only great at her job but also incredibly open to change and new ideas. Her ability to adapt and refocus as needed has been instrumental in our collaboration. She consistently brings fresh perspectives and innovative solutions, making her an invaluable asset to any team. I highly recommend Natasha for her exceptional marketing skills and unwavering commitment to excellence.

    – Susan Fong, Owner and CEO of Dharma Data Solutions

  • Give your marketing team the leadership it needs to succeed

    Schedule a complimentary call to discuss where your marketing team is today, where the organization is headed, and what may be getting lost between strategy and execution. Together, we'll identify the leadership, structure, and support your team needs to perform at a higher level.

    Schedule a Strategy Call